Your privacy is important to us
We store or access information on devices, such as cookies, and process personal data, such as unique identifiers and standard information sent by a device, for the purposes described below. In the case of browsing through our website, you consent to our processing for these purposes. Alternatively, you can click to deny your consent or access more detailed information and change your preferences before giving your consent. Your preferences will apply only to this website. Please note that some processing of your personal data may not require your consent, but you have the right to refuse such processing.
– Use accurate geographic location data. Providers may: Collect and process precise geographic location data for one or more purposes. Note: Precise geographic location means that there are no restrictions on the accuracy of a user’s location; this can be accurate to within several meters.
– Personalized ads and content, ad and content measurement, audience insights and product development. Ads and content can be customized based on a profile. More data can be added to better personalize ads and content. Ad and content performance can be measured. Information about the audience that viewed the ads and the content can be derived. The data may be used to develop or improve the user experience, systems and software.
– Select basic ads. To perform basic ad targeting, providers can: Use real-time information about the context in which the ad will be displayed, to display the ad, including content and device information, such as: device type and functionalities, user agent, URL, IP address. Use the approximate geographic location data. Control the frequency with which ads are shown to a user. Sequencing the order in which ads are shown to a user. Prevent an advertisement from being served or sent in an inappropriate editorial context (Brand safety). Providers may not: Create a personalized advertising profile using this information for targeting future advertisements without a separate legal basis whose specific purpose was to create a personalized advertising profile. Note: Approximate means that only an approximate location of, at most, within a radius of 500 meters is allowed.
– Create a personalized advertising profile. To create a personalized advertising profile, providers may: Collect information about a user, (including the user’s past activity, interests, previously visited web pages or applications, location, or demographic information) in order to create or edit a user profile for use in personalized advertising. Combine this information with other information previously collected, including between different websites or applications, in order to create or edit a user profile for use in targeted advertising.
– Select personalized ads. To select customized ads, providers may: Select personalized ads based on a user’s profile or other historical user data, including a user’s past activity, interests, website or app visits, location, or demographic information.
– Create a profile for content personalization. To create a profile for content personalization, providers may: Collect information about a user, including a user’s activity, interests, site or application visits, demographic information or location, in order to create or edit a user profile to personalize content. Combine this information with other information previously collected, including between different websites or applications, in order to create or edit a user profile to personalize content.
– Select custom content. To select personalized content, providers may: Select personalized content based on a user’s profile or other historical user data, including the user’s past activity, interests, website or application visits, location, or demographic information.
– Measure ad performance. To measure ad performance, vendors can: Measure whether ads were delivered to a user and how the user interacted with them. Reporting on advertisements, including their effectiveness and performance. Produce reports on users who interacted with ads using data observed during the course of the user’s interaction with that ad. Produce reports for publishers on ads displayed on their websites or digital property. Measure whether an ad serves in an appropriate (brand-safe) editorial context. Determine the percentage of the ad that had the opportunity to be seen and the duration of that opportunity. Combine this information with other information previously collected, including between different websites or applications. Vendors may not: Apply user panel-based or similar audience information data to ad measurement data without an independent legal basis for using market research to generate audience information.
– Measuring content performance. To measure content performance, providers can: Measure and report on how content was delivered and how users interacted with it. To elaborate reports, using directly measurable or known information, about the users that interacted with the content. Combine this information with other information previously collected, including between different websites or applications. Providers may not: Measure whether ads (including native advertising) were delivered to a user and whether the user interacted with them without having an alternative legal basis to do so. Applying audience information data, based on a user panel or similar, to ad measurement data without an independent legal basis for using market research to generate audience information.
– Use market research to generate audience information. To use market research to generate audience information, providers can: Produce aggregate reports for advertisers or their representatives on the audiences reached by their ads, through audience panel-based or similarly obtained information. Produce aggregate reports for publishers on the audiences that were shown content and/or ads or interacted with them on their property, applying information based on audience panels or similarly obtained. Associate offline data with an online user for market research purposes to generate audience information if providers have stated that they collate and combine offline data sources. Combine this information with other information previously collected, including between different websites or applications. Vendors may not: Measure the performance and effectiveness of ads that were shown to or interacted with by a specific user without an independent legal basis for measuring ad performance. Measure what content was shown to a specific user and how they interacted with it, without an independent legal basis for measuring content performance.
– Develop and improve products. To develop new products and improve products, suppliers can: Use information to enhance their existing products with new functionality/features and develop new products. Create new models and algorithms through machine learning. Providers may not: No other data processing operations permitted under a different purpose may be carried out on the basis of this purpose.
– Storing or accessing information on a device. Providers may: Store and/or access information on the device through cookies and device identifiers executed/installed on the user’s equipment.
– Ensuring security, preventing fraud and debugging errors. To ensure security, prevent fraud and debug errors, suppliers can: Ensure that data is transmitted securely. Detect and prevent malicious, fraudulent, unacceptable or illegal activities. Ensure the correct and efficient operation of systems and processes, including monitoring and improving the performance of systems and processes used for permitted purposes. Providers may not: Carry out any other data processing operations permitted by virtue of a different purpose. Note: Data collected and used to ensure security, prevent fraud and debug errors may include device characteristics automatically sent for identification, accurate geolocation data, and data obtained by actively analyzing device characteristics for identification without further disclosure and/or independent acceptance.
– To technically serve advertisements or content. To serve information and respond to technical requests, providers may: Use a user’s IP address to deliver an advertisement over the Internet. Respond to a user’s interaction with an ad by sending the user to a landing page. Using a user’s IP address to deliver content over the Internet. Respond to a user’s interaction with content by sending the user to a landing page. Use information about the type of device and its capabilities to deliver ads or content, for example, to deliver the appropriately sized ad or video file in a format compatible with the device. Providers may not: Carry out, under this purpose, any other data processing operations permitted under a different purpose.
– Collate and combine offline data sources. Providers may: Combine data collected offline with data collected online in support of one or more purposes or special purposes.
– Link different devices. Providers can: Deterministically determine that two or more devices belong to the same user or household. Probabilistically determine that two or more devices belong to the same user or household. Actively analyze device characteristics to find their probabilistic identification if users have allowed providers to actively analyze device characteristics for identification (Special Feature 2).
– Receive and use for identification the device characteristics that are automatically sent. Vendors can: Create an identifier using data automatically collected on a device for specific features, for example, IP address or user agent string. Use this identifier to attempt to re-identify a device. Vendors may not: Create an identifier using data collected through active analysis of a device to find specific functionality, for example, installed fonts or screen resolution without user-independent acceptance to actively analyze device characteristics for identification. Use this identifier to re-identify a device.